AICE Research Blog

Research Blog 

I am going to be doing a Redbull commercial. In this type of commercial, I typically see a man slam the drink down and start working out or taking part in an activity that takes athletic ability. For example, working out.

  • Normally in these commercials, they are always wearing gym shoes, dry-fit shorts/leggings, and a tank top/sports bra.
  • Some props may include the Redbull drink itself, a workout station, a white rag, and a barbell.
  • The individual is normally very sweaty and in shape. This is what gives the ad detail. When I will be doing the activity I will add water to give it a glistening effect.
  • The commercial normally has a motivating sound playing to give the audience a hype feeling. Not only does it give the audience that feeling but it makes them want to buy the product because it will motivate them, hence the point of the ad.

  1. In the commercials the whole time there is a prop making sure everybody knows its the brand Redbull. So they angle the camera a certain way to point that out. For example, the yellow and red bulls on the logo. The logo is a big part of the branding, it makes sure people know its Redbull.
  2. Another big thing in the commercial is the slogan. This is another way to point out that it's Redbull. At the end of the ad, they always say the slogan in some type of way. In Redbull particularly they say it in a very intense voice with the logo popping up with it. The slogan is "Redbull gives you wings"
  3. Lastly, they sometimes include celebrity appearances to give the company more hype and recognition. Some celebrities included are Blake Griffen, Shaun White, and Rajon Rondo. 













Comments

Post a Comment

Popular posts from this blog

AICE Planning Blog

Image
  Planning Blog Props:  I decided to do a Redbull commercial so, my main prop would be a Redbull drink. Some other props I may use would be a bench for working out and a barbell with weights. Costumes:  In my commercial, I will be the main subject in the video. I am going to be wearing athletic clothes. I will have these nice athletic shorts and also have a dry-fit t-shirt. I would also be wearing gym shoes because I am going to be in a gym working out. Another item for my costume I can use is sweatbands on my wrists to wipe off the sweat on my face. Schedule:   On 10/18/20 I began researching the Redbull commercials. On 10/22/20 I will find the props I need and get them. On 10/24/20 I will create a draft to go off of for the commercial. On 10/26/20 I will begin filming the commercial. On 10/30/20 I will start editing and giving the final touches to the commercial. Location List:  The location I will be filming the video at is my friend's gym for his apartment. ...
Read more

Location, Participants, Health, Schedule Blog

Image
Schedule:  The filming will begin on 03/06/21 and will continue through 03/09/21. These will be the first 10 scenes. We will also record the voiceovers for these scenes the same days we film. The next 5 scenes we will record from the dates 03/10/21 through 03/12/21. Like the first 10 scenes, we will record the voice over the same dates. For the last 5 scenes, we will record them on 03/14/21. After we film everything we will make sure all the footage is good. On 3/26/21 we will start editing the footage we got. We will upload the videos into iMovie and our editor will start editing. After we are finished editing we will put everything together and watch the movie. Once the movies are done we will ask others if there is anything we can improve on for the movie. Lastly, we will submit. Location: We will be filming at my friend Pedro's house. He has a forest-like backyard and would be perfect for the type of movie we are making. He also has a very big backyard which allows us to have a...
Read more

Title Research: Rocketman

Image
What titles are displayed during the opening sequences? just the name of the movie. What images are prioritized in the opening sequence? Elton walks into a rehabbed building and sits down to talk about his past. They focus on him slowly walking into the building show that's when he turned his life around for the better. What connotations do these images carry? These images show how Elton is wanting to change for the better and he wants all the negativity to go away. How does the film establish a feeling of the genre from the outset? If you know anything about Elton Johns's life before the movie you already can tell that his life was filled with drama. everything from the tone of the movie to how they portray the words and the songs give you a sense of drama. What strategies are used to ensure the film appeals to its target audience? By making the movie about a certain artist so when people see it they'll get introduced to music if they already haven't heard it and also ...
Read more