Critical Reflection Questions

1. How does your product use or challenge conventions and how does it represent social groups or issues?

My product uses conventions by starring famous people on RedBull's commercials. They do this to influence more people into buying the product. Celeberties are perfect for this because a lot of people listen to them and are inspired by them. It represents social groups by the celberties supporting the product.



2. How does your product engage with audiences and how would it be distributed as a real media text?

My product engages with the audience because the audience loves my product. Everybody loves RedBull and drinks it. Thats why the commercials are all over the place on TV. If Redbull wasn't getting sales would they be able to pay for expensive ads? These commercials are not normally featured on younger kids shows but more adut shows that older people watch.



3. How did your production skills develop throughout this project?

My production skills developed so much throughout this project. The first day I barley knew what I was doing but now I understand so much more about editing and filming. Espeically filming I thought it was just going to take me 15 minutes but as I was doing it I realized it was actually going to take me a while. The whole filming process took me about an hour. Plus the editing process took me about 30 minutes. So this did take me a lot of work.



4. How did you integrate technologies - software, hardware and online - in this project?

I integrated software in this project by using an editing machine called iMovie. In this machine is where I edited my videos together and added a background music. It was pretty simple to use after learning. I also used youtube where I posted my commercial to. I uploaded it from the iMovie software straight to youtube.

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